Winner of Logo Design Contest for India Post Payments Bank (2016-17)
India Post Payment Bank:
The objective of India Post Payments Bank (IPPB) is to provide affordable and useful banking services to people who don’t just have limited access to banks, but might never have banked before. This is true financial inclusion. With a network spanning across every corner of the country, the postal service will now deliver prosperity to rural India as well as semi urban towns.
India Post Payments Bank (IPPB) has been set up with a vision to provide a platform to the nation for simple, safe and secure payments banking solutions. It’s a bank for the people, and that’s why people need to form an integral part of its DNA.
To enable this as a first step, IPPB invited the citizens of India to define its brand identity by designing a logo and tagline. The contest was launched in June 2016 and ended in September 2016. The response to the contest was with over 4800 entries!
For more about competition:
https://www.mygov.in/sites/default/files/mygov_14677183401.pdf
My approach to the competition and design Entries
1. Keywords from the contest brief
2. Analysis of India Posts logo
3. Exploration Through Doodling
4. Refining
Various Forms
6. Explanation
Through Venn Diagram:
Venn Diagram is used to define the relationship between sets and subsets. The sets and subsets could be anything. Here, in this diagram the Set is India Post, whereas, the subsets are the Services provided by it.
7. Final Entry
