Game Theoretic Dating App
I joined Swifey in its early days as a founding designer & later head of design. My work mainly involved ideating & conceptualising ideas through the design process. I started my journey by making a brand identity & then doing more than 20+ product concepts before we started to see traction on Swifey.
Our approach was quite user-centric since the beginning, we started doing user research from the day one by sharing the ideas to potentials users & reflecting on their feedbacks, when the UI was ready, the entire team was reaching to people to take feedback, so far we have talked to 500+ potential users with various interests as well participated in events to validate the concepts.
↓ Link to the app (iOS & Android) ↓
